The programme, taught in English, will be held from 24 to 30 June 2019 at the Dacia Arena in Udine, Italy, during the second week of UEFA Under-21 Championship whose final match is scheduled in Udine, on 30 June at the Dacia Arena.

Participants will have the opportunity to experience the stadium in operating conditions during a major international event.

Aims and topics
The 2019 Summer School in Football Stadia Management (FSM) contents cover a broad area, which allows managers, researchers and students to enhance their knowledge on the various topics related to football management and in particular to the management of stadia. Professionals and experts from all over the world will share experiences and expertise in their respective fields of research and operation.
The FSM School at a glance
• A full week programme (40 h. activities) from 24 to 30 June 2019 at Dacia Arena, Udine
• Taught in English, in the heart of one of the most advanced stadia in Europe
• International Faculty of Academics, Football clubs managers, Practitioners and Stadia Design and Management Professionals
• Viewing the Final of the UEFA Under-21 Championship
• UCSC certification

24-30 JUNE, 2019


Course Structure

A full week programme from 24 to 30 June 2019, taught in English. It includes conferences, visits, and simulations taking place from 9 AM to 6 PM (for a total of 40 hours). Tuesday and Thursday: team building and dinner.

Class schedule is the following:

Monday to Friday: from 9 AM to 1 PM, and from 2 PM to 6 PM.

Lunch is served at the Dacia Arena Restaurant, from 1 PM.

Saturday morning: City tour. Saturday afternoon: Company visit.

Sunday morning: Award Ceremony & Farewell Buffet. Sunday evening: Final match of the 2019 UEFA Under-21 Championship (22nd edition).

To see the detailed programme of the Summer School, please click here.

To download the brochure of the course, please click here.


University faculty, sports industry professionals, experts in sports analytics, digital media, events management, advanced technologies related to the stadium design and management.

Fausto Zanetton
Co-Founder & CEO, Tifosy
More info
Ivan Zazzaroni
Director, Corriere dello Sport-Stadio
More info
Gianluca Pizzamiglio
Marketing Manager, Udinese Calcio
More info
Alberto Rigotto
CFO, Udinese Calcio
More info
Matt Rossetti
Architect and owner, ROSSETTI
More info
Azzurra Lucignani
Advertising Digital & CRM Manager, Renault Italy
More info
Andrea Togni
President, Vortice
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Matteo Levi
Researcher, ICRIM
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Expert in innovation, change management, omnichannel solutions, mobile tech and digital strategy for companies. Actual co-founder at GTfactory, company involved in digital transformation in many industries, and Business Network Coordinator at te Master in International Business (MIB) for ICRIM and Università Cattolica, Milan. Has also worked as Chief Digital Officer at Clever Concern to help new startups to grow their business in different industries and countries. Today actively involved in digital mentorship in Milan, Amsterdam and Berlin with international organizations like Startupbootcamp.

Luigi Libroia
Founder and CEO, Wallabies S.r.l.
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Luigi Libroia is a chartered accountant and technology enthusiast. For more than ten years he has been involved in business valuations and in 2016 he founded Wallabies. Since then artificial intelligence has become part of his life.

Manuel Meretto
CRM Area Manager, beanTech S.r.l.
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Manuel Meretto holds a First Degree in Web and Multimedia Technologies and a Master in Business Intelligence and Decision Support Systems. In 2014, he started working in beanTech as a Business Intelligence Consultant designing and developing BI solutions to analyse data from social media. In late 2015, he started his career in the CRM industry working as consultant on sales, marketing and customer service projects. His activities included implementations, customizations and data migration on the Dynamics 365 solution and covered all the steps in the development of a CRM solution. He was appointed CRM Area Manager in February 2016 leading the development of the company CRM business unit, which today counts 15+ people working on CRM implementation projects for more than twenty customers.

Gianluca Pavanello
CEO, Macron
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Roger Penn
Full Professor, Queen's University Belfast
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Professor of Sociology at Queen’s University, Belfast. Previously he held a chair in Economic Sociology at Lancaster University. He has been a visiting Professor at the UCLA, UC Berkeley and the University of Bologna and has authored 14 books including of Skilled Workers in the Class Structure; Class, Power and Technology; Social Change and Economic Life in Britain and Children of International Migrants in Europe. He has a longstanding interest in the sociology of sport and has published articles in English and Italian that have compared the impact of stadia on local economic development and also the role of affective factors in the changing behaviour of football supporters. In 2013 he published an article in the EJSS on ‘Football, Nationalism and Globalization: a Comparison of England and Italy between 1930 and 2010’.

Giovanni Pifarotti
Director Stadium Operations, F.C. Internazionale Milano
More info

After obtaining a Degree In Business Administration at Bocconi University, in 1996, these are some of Giovanni Pifarotti’s most important experiences:
– FIFA Master first edition 2000/2001.
– From 1996 to 2000: Marketing Agencies Account.
– From 2001 to 2017: Italian Football League Serie A (Research Department, Chief International Relations).
– From 2006 to 2017: UEFA Venue Director.
– From November 2014 to June 2016: FIGC Project Leader UEFA Champions League Final.

Since February 2018 he has been Director of Stadium Operations and Sport International Relations at F.C. Internazionale Milano.

Marcello Coppa
Managing Partner, Gellify
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Marcello Coppa is Managing partner of GELLIFY and in charge of Innovation Advisory and Interactive business units, dealing with the innovation process and the design and development of innovation projects. After a Master of Science in Communication & Economics at USI University of Lugano, he gained experience with Italian and global companies. His approach to consulting is aimed at delivering meaningful innovation.

Stefano Deantoni
Marketing Director, Infront Italy
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Graeme Ford
Head of Marketing, Watford F.C.
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Matteo Forte
Managing Director, Stage Entertainment Italy
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Andrew Hampel
President, Legends International
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Matteo Landoni
Researcher, ICRIM
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Matteo Landoni is research assistant of entrepreneurship and fellow of the ICRIM Center of Research at the department of Economic and Business Management Sciences, Università Cattolica del Sacro Cuore in Milan. He earned a Ph.D. degree in Business History and Management from the Graduate School of Social, Economics, and Political Sciences of the University of Milan in 2013. He defended a doctoral thesis on the coevolution of research institutions and technological companies in the space sector in Italy. Before his graduation, he had been visiting scholar at the department of Management and Global Business at Rutgers Business School in Newark, NJ (2011).

Andrea Abodi
President, Istituto per il Credito Sportivo
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Alessandro Baroncelli
Director, ICRIM & Professor, Università Cattolica
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Alessandro Baroncelli is currently Full Professor at the Faculty of Economics of Università Cattolica del Sacro Cuore (Milan, Italy) where he teaches “Business Management” and “International Business Strategy”, Scientific Director of the research centre ICRIM (International Center of Research in International Management) and the head of MIB Master in International Business at Università Cattolica del Sacro Cuore.
He has also been consultant to various Italian and European companies and member of the Board of Directors in two international groups. He is regularly involved in the organization of international conferences and is a reviewer for several journals in the strategy and organization area. His main research interests lie in the area of the external development strategy of firms (mergers and acquisitions, divestments, agreements and alliances), entrepreneurship and sport management.

Ornella Desirée Bellia
Head of Legal Affairs, European Leagues
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Ornella Desirée Bellia is currently a judge of the FIFA Players Status Sub-Committee and the Head of Legal Affairs of the European Leagues, an organization comprising the top football leagues, including the Premier League, LaLiga, the Bundesliga and Serie A. In this role, she provides strategic and legal advice to the Board of Directors, the President and the CEO and assists the organization on all external matters concerning the relationship with the football stakeholders.

She has gained valuable experience within the global sports industry having worked for an Italian football club, leading law firms in Brazil, Spain, Italy and the U.K. and currently working for sports institutions in Switzerland. In academics, Ornella is a lecturer at several Sports Law and Sports Management Masters. She is also regular speaker at international conferences in the football and entertainment industry. She holds an LL.M in International Sports Law (Instituto Superior de Derecho y Economía – Madrid), a Diploma in Negotiation and Leadeship (Harvard Law School – Boston), and has taken part in the UEFA Women’s Leadership Programme, a course organized by UEFA to promote the participatition of women in football’s decision-making bodies.

Stefano Campoccia
Vice-President, Udinese Calcio
More info
Marco Casamonti
Architect, Founder of Archea Associati
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Franco Collavino
Managing Director, Udinese Calcio
More info

Who should attend

The Summer School in Football Stadia Management is dedicated to anyone (with English language proficiency) interested in the topics of Football Club Management and in particular to all issues related to commissioning, design or (re)construction, and management of a stadium.

Participants in the programme generally include:

  • Young professionals who are aspiring to a career in the sports industry
  • Current sports professionals who want to accelerate their career and specialize on Stadia Management topics
  • Career-changing professionals who want to transition to a sports career in Football Club Management
  • Students in University Graduate and Post-graduate programmes interested in Sport Business topics
  • PhD Students and Researchers working on all subjects linked to Sport Management and in particular Stadia Management
  • Football clubs managers interested in deepening their knowledge of the topics related to the management of the stadium
  • Football clubs wishing to build a stadium and aiming at providing their personnel with the relevant skills or experience to undertake a project of this nature
  • Local authorities or national government officers and public administration managers wishing to improve the understanding of the issues related to the commissioning or the project evaluation of a new stadium/stadium upgrade
  • Companies dealing with stadia facilities products and services
  • Companies interested in boosting their brand visibility collaborating with football clubs on sponsoring, advertising and public relationship activities related to making the most of the stadium.


Entry requirements

A common good command of the English language is required. If English is not your first language you will need an IELTS score of 6.0 (or equivalent). Should the applicant not be able to provide an English knowledge certificate, he/she will be contacted to organize an English Language Test (free of charge).

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The project partners

ICRIM, the International Center for Research in International Management (, a research center of Università Cattolica del Sacro Cuore (, has launched a Monitor on Sport Management and carries out research and consulting on the management of sports organizations.

Udinese Calcio ( is one of the first Italian clubs that undertook an evolution of its business model thanks to the experience of restructuring and managing the Friuli stadium and transforming it into the Dacia Arena.

Institutional Partners
Media Partners
In collaboration with


The programme will be hosted by Udinese at Dacia Arena, Udine, a modern and multifunctional arena, open to visitors throughout the week apart from match days.

Dacia Arena is one of the most modern medium-sized football arenas in Europe in terms of architecture, facilities and comfort, not only due to its cutting-edge corporate and media facilities. Classes and on-field activities will be carried out in the Auditorium and within the various technical and operational areas of the stadium.


Udine is a little but very lively mountain-ringed city in the North Eastern part of Italy, about 100 km NE of Venice and 75 km West of Trieste. It is, as the crow flies, a little over 20 km from Slovenia, and about 54 km from Austria.

Udine is one of the main towns of Friuli Venezia Giulia (FVG) region which offers cultured cities, deliciously wild landscapes and the fascinating Slovenian-Croatian-Austrian-Italian cultural mishmash.

Since this area was part of the Austrian Empire between 1797 and 1866, Udine visitors can immediately detect more than a hint of Vienna and it is a matter of fact there’s still a dash of the Habsburg in its thriving café society.

The prosperous medieval city centre is compact, clean and organised with a warren of tiny piazzas being the heritage of a dramatic melange of Venetian arches, Greek statues and Roman columns.

The economic activities of the FVG region are concentrated on mechanics, wood-furniture and metallurgy manufacturing, as well as food, wine and tourism.

How to reach Udine

Udine can be reached by car, train or plane.

  • By car: Udine can be reached via the A23 motorway Udine-Tarvisio or via the A4 Venezia-Trieste motorway.
  • By train: train services operate to Venice, Treviso, Trieste, Padua, Bologna, Rome, Verona and Milan. International trains operate to Vienna and Munich.
  • By plane: Friuli Venezia Giulia airport is 33km northwest of Trieste, with daily flights from Milan, Rome, London and Munich. Venice’s Marco Polo and Treviso airports are within easy reach of the region and have flights to many more destinations.


Tuition Fees

Our tuition fee is €950.00 (VAT included) for the course.

The fee covers welcome activities and courses (group work, company visits, etc.); access to the web platform where all the files and course contents will be available; the use of infrastructure and materials for the study. It also includes:

  • FSM participants’ welcome kit,
  • Teaching material
  • Lunchtime meals and coffee breaks (Mon. to Fri.)
  • Two Team Building Dinners
  • A Study Tour at local companies
  • Spectating the Final of the UEFA Under-21 Championship
  • Bus transfer (from and to) selected hotels*
  • UCSC Certification. Individuals who complete the multi-hour courses will receive a statement of completion certificate from Università Cattolica del Sacro Cuore.

The fee does not cover transportation to Udine**, hotel room and meals (except for scheduled events).

*Participants will also have the opportunity to benefit from a special overnight rate at two selected hotels (upper and medium range) located a few minutes’ drive to/from the Dacia Arena.

Hotel Continental

Hotel Ramandolo

Please, get in touch with ICRIM for further information.

** The programme partner AirFrance-KLM offers discounted flights fares to enrolled participants (ask ICRIM  for the details).

How to apply

In order to apply, please send your CV to

The selection process for admission to the Summer School is based on the document received. The applicant will receive a written communication by e-mail regarding his/her definitive admission to the Summer School.

How to enroll

Upon acceptance, you shall then enroll by registering on-line, at

Deadline: Monday, June 10th, 2019



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