Marco Casamonti graduated in 1990 from the University of Florence.

Since 1997, he has been the editor-in-chief of the international architecture magazine Area published by Tecniche Nuove Group.

In 1988, he founded the architectural and design office Archea together with Laura Andreini, Silvia Fabi and Giovanni Polazzi. Today Archea is an architectural and design office where more than 80 architects are operating in the Florence, Rome and Milan branches. The founding partners were joined in 1999 by Silvia Fabi, who coordinates the design activities of the architecture practice. Also thanks to the Partner design firms located in Beijing, Dubai and San Paolo, Archea has so far achieved architecture, design, Interior design and graphic design works all over the world. The interests and research activities of the firm range from the landscape to the city, from buildings to design. Even if the focus is on architecture, the projects vary from graphic design to publishing – through the direction and editorship of the international review of architecture “Area” – from exhibitions to applied research. The complementariness of the various activities focused on the design process with regard to different project scales open up a constant critical reflection on the issues of architectural construction.

Each partner, besides his or her research in the field of design, conducts research at the at the Architecture Faculty of the University of Genoa, where architect Marco Casamonti has been Full Professor of Architectural and Urban Planning since 2001, carrying out intensive research and critical analysis on architecture themes, publishing essays and papers and holding conferences and lectures.

In the course of the years, Archea has been invited to prestigious national and international competitions and has won numerous international recognitions and has participated, with their built works, in several editions of the Venice Biennale of Architecture.

Among the main works of Archea Associati: the Public Library in Nembro (Bergamo), the enlargement and renovation of the Perfetti Van Melle site in Lainate near Milan, the Antinori Winery in San Casciano Val di Pesa (Florence), the Yanqing Expo Grape near Beijing, the Li Ling World Ceramic Art City in China, the Colle Loreto residential complex in Lugano, Switzerland, and the renovation and transformation of the former Magazzino Vini in Trieste where Eataly is hosted, the renovation and refurbishment of La Valletta Central Market in Malta. Under construction among others are the Forevregreen Tower and the Albanian National Stadium both in Tirana, Albania; the Changri-La Winery in Penglai (China).

Franco Collavino is Managing Director of Udinese Calcio.

He began working for the Club in 1998 as Youth Sector Secretary, in 2001 he became First Team Secretary and six years later, in 2007, he was appointed as the Club’s General Secretary.

Since 2010 he has been a member of the Board of Directors and Managing Director of Udinese Calcio.

Engineering degree and MBA Master’s Degree

More than 15 years of experiences in the sport sponsorship business:

• 12 years in the marketing & sponsorship department of Infront Italy with growing responsibilities
• 4 years in the marketing & sponsorship department of XX Winter Olympics Organizers.

Extensive other marketing experiences in diverse industries.

Eugenio Ferro is Chief Executive Officer and Member of the Board of Tractebel in Italy and Engineering Director of ENGIE Italia.

He is an environmental engineer with a solid background deriving from over 20 years of experience in engineering, consulting, marketing, business development, project and resource management in the infrastructure, energy and industrial sectors.

He gained a vast international experience working over Europe, USA, Far-East and Africa in the residential sector and in several industrial sectors, such as power generation, semiconductor, pharmaceutical, aeronautics, defence and telecommunications, food and beverage, agribusiness, pulp and paper.

Amongst his recent achievements in the sport infrastructure sector, Eugenio was involved, together with Tractebel Team, in the preliminary design prepared for the Beauty Context of the Stadium of Cagliari Calcio, the MEP detailed engineering and BIM modelling for the restructuring of the Bologna Calcio’s Dall’Ara Stadium, and the feasibility study under preparation for the new San Siro Stadium.

Graeme has spent almost 10 years working in Marketing across the Sport, FMCG, Telecoms and Financial Services industries, having worked for companies such as the NBA & HEINEKEN UK prior to joining Watford Football Club in 2018.

His key areas of expertise are in Digital & Social Media, having run Social Media for the NBA in Europe and transformed Watford FC’s digital offering in the past year.